What is a 301 redirect?

301 redirect is the most efficient and Search Engine Friendly method for webpage redirection. It’s not that hard to implement and it should preserve your search engine rankings for that particular page. If you have to change file names or move pages around, it’s the safest option. The code “301” is interpreted as “moved permanently”.

There are a few ways to create a 301 redirect depending on your setup.

Microsoft IIS Redirect

•In internet services manager, right click on the file or folder you wish to redirect
•Select the radio titled “a redirection to a URL”.
•Enter the redirection page
•Check “The exact url entered above” and the “A permanent redirection for this resource”
•Click on ‘Apply’

.htaccess Redirect

Create a .htaccess file with the below code, it will ensure that all your directories and pages of your old domain will get correctly redirected to your new domain. The .htaccess file needs to be placed in the root directory of your old website (i.e the same directory where your index file is placed)

Options +FollowSymLinks
RewriteEngine on
RewriteRule (.*) http://www.newdomain.com/$1

[R=301,L]

Please REPLACE www.newdomain.com in the above code with your actual domain name.

Note* This .htaccess method of redirection works ONLY on Linux servers having the Apache Mod-Rewrite moduled enabled.

Force The Use Of www.

Create a .htaccess file with the below code, it will ensure that all requests coming in to domain.com will get redirected to www.domain.com. The .htaccess file needs to be placed in the root directory of your old website (i.e the same directory where your index file is placed)

Options +FollowSymlinks
RewriteEngine on
rewritecond %{http_host} ^domain.com [nc] rewriterule ^(.*)$ http://www.domain.com/$1 [r=301,nc]

Please REPLACE domain.com and www.newdomain.com with your actual domain name.

Note* This .htaccess method of redirection works ONLY on Linux servers having the Apache Mod-Rewrite moduled enabled.

ColdFusion Redirect

< .cfheader statuscode="301" statustext="Moved permanently">
< .cfheader name="Location" value="http://www.new-url.com">

PHP Redirect

< ? Header( "HTTP/1.1 301 Moved Permanently" ); Header( "Location: http://www.new-url.com" ); ?>

ASP Redirect

< %@ Language=VBScript %>
< % Response.Status="301 Moved Permanently" Response.AddHeader "Location","http://www.new-url.com/" %>

ASP .NET Redirect

JSP (Java) Redirect

< % response.setStatus(301); response.setHeader( "Location", "http://www.new-url.com/" ); response.setHeader( "Connection", "close" ); %>

CGI PERL Redirect

$q = new CGI;
print $q->redirect(“http://www.new-url.com/”);

Ruby on Rails Redirect

def old_action
headers[“Status”] = “301 Moved Permanently”
redirect_to “http://www.new-url.com/”