Yahoo Acquires Tumblr For $1.1 Billion

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This morning, Yahoo announced its acquisition of blogger platform Tumblr for $1.1 billion. Rumors started about the acquisition at the end of last week and it was reported on Sunday that Yahoo’s board had given their seal of approval on the deal. Tumblr will be operated as a separate business under Yahoo, and David Karp will remain its CEO.

For those of you that don’t know about Tumblr, they’re of the most popular blogging platforms in the world with more than 300 million unique views every month and 900 new posts every second. They offer similar services to WordPress.com and Google’s BlogSpot.

The deal is pending approval from different regulators and is expected to finalize in the second half of this year.

Back in 2005, Yahoo acquired photo sharing site Flickr, and Yahoo mostly provides funding while Flickr is still operating as a separate business.

It’ll be interesting to see what Yahoo’s plans are with Tumblr and how they might combine their other offerings such as Flickr.

By | 2016-10-16T15:58:00+00:00 May 20th, 2013|Categories: Internet|Tags: , , , , , , |3 Comments

3 Comments

  1. Robert Russell (@mindfrost82) May 20, 2013 at 1:36 pm - Reply

    Blog Post: Yahoo Acquires Tumblr For $1.1 Billion http://t.co/mJHm482vKq

  2. Robert Russell on Facebook May 20, 2013 at 1:39 pm - Reply

    It’ll be interesting to see how Tumblr continues to operate after this is finalized and how Yahoo will incorporate it.

  3. Robert Russell on Facebook May 20, 2013 at 3:04 pm - Reply

    The WordPress CEO said they normally see 400-600 posts per hour imported into their blogging system from Tumblr. He said once this news was announced that it jumped up to 72,000 posts per hour on average!!!

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