T-Mobile held a press conference today to reveal their “boldest move yet”, which turns out to be their JUMP upgrade subscription program. JUMP stands for Just Upgrade My Phone, and for $10/month, you can upgrade your phone up to twice a year at the new customer price. You can enroll as early as this Sunday and you can do your first upgrade after being enrolled for six months.

T-Mobile also announced that its 4G LTE network now reaches 157 million people across the U.S. and a new Family Plan aimed at customers who don’t have strong enough credit for postpaid contracts. Finally, T-Mobile also announced three new 4G-LTE devices: Sony’s Xperia Z, the Nokia Lumia 925 and the Samsung Galaxy Tab 2, which will be available July 17th.

The Nokia Lumia 925 will sell for $49.99, while the Sony Xperia Z will go for $99.9 down. The 4G LTE version of the Samsung Galaxy Tab 2 will go for $99.99 down with 24 equal monthly device payments of $15, or $460 total.